Join Us
If you’re involved in the avocado industry, be it as a grower, exporter or importer, this is the place to be. Consider becoming a member of the World Avocado Organisation to gain access to a more global perspective; from understanding global supply forecasts and analysis to having access to in-depth country and retailer data which supports strategic investment at the point of purchase with retailers.
This helps to encourage new consumers, and grow year-round consumer loyalty. Through further, targeted support in educating and inspiring consumers through the media and on social media channels, while championing sustainability, WAO will support you wherever your avocados are sold. Together we are stronger.
Member Benefits
By joining the World Avocado Organisation, your funds contribute towards engaging with avocado consumers in their homes, on their phones, in store and across the media to educate, build awareness and promote the love of all things avocado, every day of the year.
Here are the benefits you enjoy as part of our global community.
Data and Insights
- Annual country and retailer purchase data along with consumer driven insights, helping to steer retail marketing investment decisions.
- Biannual deep dive into avocado industry report and monthly supply updates (CIRAD reports developed specifically for WAO)
- Members monthly newsletter, sharing industry news & retail marketing activities, highlighting our efforts in the media and press, as well as our focus on sustainability
- Members weekly WhatsApp, sharing success stories from our marketing efforts across the UK, Europe and India
Retail
- We follow the trail of your fruit along the supply chain to support consumer demand.
- We negotiate marketing initiatives directly with retailers.
- We invest in marketing activities, both in-store and online, at the point of purchase.
- We make marketing investments in retail with the goal of developing long-term consumer change.
- All of our retail marketing efforts are tracked and data checked to ensure strong return on investment.
Social
- We are active on social media platforms Instagram, Facebook, LinkedIn and TikTok, to generate top of mind interest with target consumers across a variety of markets in English, Spanish, French, German and Italian.
- By building connections with key opinion leaders, influencers, chefs & nutritionists, we always remain relevant.
Media & PR
- Our in-country media & PR campaigns educate consumers and build inspiration by focusing on health & nutrition, and the avocado’s unique versatility.
- We support sustainability initiatives, underpinned by facts and empirical research.
Events
As a member you will be cordially invited to attend our annual events including Fruit Attraction in Madrid, and Fruit Logistica in Berlin.
Membership Information
To join the World Avocado Organisation, members pay a set fee, depending on whether they are growers, national or multinational importers or exporters. For more information please contact us.
Complete this short form to join our global community
If you are a member and have difficulties registering, please contact us at info@worldavocadoorganisation.com